ICAR Research Data Repository for Knowledge Management
Assessment of the effects of advertising on consumers in India and measures of protection
Shodhganga@INFLIBNET
View Archive Info| Field | Value | |
| Title |
Assessment of the effects of advertising on consumers in India and measures of protection
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| Contributor |
Nagporewalla, G B
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| Subject |
Advertising
Advertising and society Consumer movement Consumers History of advertising India Trends of advertising |
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| Description |
Abstract not available newline newline Bibliography p. 362-371, Appendix p. 337-346 |
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| Date |
2017-07-25T04:44:06Z
2017-07-25T04:44:06Z n.d. 1996 n.d. |
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| Type |
Ph.D.
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| Identifier |
http://hdl.handle.net/10603/161300
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| Language |
English
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| Relation |
No. of references 105
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| Rights |
university
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| Format |
371p.
- None |
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| Coverage |
Commerce
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| Publisher |
Mumbai
SNDT Womens University Department of Commerce |
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| Source |
University
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