ICAR Research Data Repository for Knowledge Management
A study on guarantee and warranty in the marketing of consumer durables
Shodhganga@INFLIBNET
View Archive Info| Field | Value | |
| Title |
A study on guarantee and warranty in the marketing of consumer durables
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| Contributor |
Zacharias, Siby
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| Subject |
Consumer durables
Guarantee Marketing Warranty |
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| Description |
newline
Bibliography p.329-360, Appendix p. 361-370 |
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| Date |
2014-06-23T13:44:46Z
2014-06-23T13:44:46Z 2014-06-23 11/10/2006 20/12/2012 05/11/2013 |
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| Type |
Ph.D.
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| Identifier |
http://hdl.handle.net/10603/19641
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| Language |
English
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| Relation |
—
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| Rights |
university
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| Format |
xi, 370p.
— None |
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| Coverage |
Management studies
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| Publisher |
Kottayam
Mahatma Gandhi University School of Management and Business Studies |
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| Source |
University
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