| Abstract |
The economic evaluation of fishery products has two distinct but complementary aspects. The first is the identification of cost-price equation and second related to the market sustainability or the credit worthiness of a product . These evaluations are carried out assuming ideal production and marketing environments ignoring both internal and external economics of production. It also describes the product choices , principles of product choices, Product life cycle, pricing of products, Fish marketing, marketing principles and functions, Organized marketing. |
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