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Title Analysis of key communicators and non-key communicators among fishermen
 
Names Bihari, B.
Balasubramaniam, S.
Kandoran, M.K.
Date Issued 1997 (iso8601)
Abstract Key communicators in two fishing villages of Orissa coast were identified
using the socio-metric technique. The results revealed that in Pentakota, there were
significant differences between the key communicators and nonkey communicators
on the variables such as Socio-economic status, information need, attitude towards
motorisation cosmopoliteness and technological adoption whereas in another village,
there were no significant differences in variables of crafts, other than risk preference
and information need. Further, the socio-economic status variable was evaluated
among these fishermen in terms of its components. In the regression analysis
calculated between the key communicators' choice scores and their independent
variables, the R2 was found to be 0.4082 and non-significant.
Genre Article
Identifier Fish Technol. 34(2): 40-46