ICAR Research Data Repository for Knowledge Management
Radio soap opera for rural development
CGSpace
View Archive Info| Field | Value | |
| Title |
Radio soap opera for rural development
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| Creator |
Technical Centre for Agricultural and Rural Cooperation
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| Description |
The weekly radio play Tembea Na Majira (Move with the times) has become a big hit on the national radio of Kenya. Produced by the information centre of the Ministry of Agriculture, in collaboration with Media Trust, a British NGO, it now has six million appreciative listeners. Behind all the sentimental intrigues, arguments and making-ups between its characters, it is a very serious programme. All the ingredients of each episode deal with heavy subjects of great interest to rural listeners, such as dealing with maize pests, violence in marriage and malaria control using the magic of fiction and the talent of the actors involved. The Tembea Na Majira approach, along with many other examples of information and communication working for rural development, is featured in Information Revolutions (see Spore 94) (ISBN 92 9081 2289, CTA number 1037, 40 credit points). The weekly radio play Tembea Na Majira (Move with the times) has become a big hit on the national radio of Kenya. Produced by the information centre of the Ministry of Agriculture, in collaboration with Media Trust, a British NGO, it now has six... |
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| Date |
2002
2014-10-16T09:06:10Z 2014-10-16T09:06:10Z |
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| Type |
News Item
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| Identifier |
CTA. 2002. Radio soap opera for rural development. Spore 97. CTA, Wageningen, The Netherlands.
1011-0054 https://hdl.handle.net/10568/46415 https://hdl.handle.net/10568/99600 |
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| Language |
en
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| Relation |
Spore;97
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| Rights |
Open Access
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| Publisher |
Technical Centre for Agricultural and Rural Cooperation
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| Source |
Spore
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