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Metodologia para la creacion de mercados para yuca en bolsa con ejemplos de Barranquilla, Colombia

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Title Metodologia para la creacion de mercados para yuca en bolsa con ejemplos de Barranquilla, Colombia
 
Creator Ostertag Gálvez, Carlos F.
 
Subject MANIHOT ESCULENTA
FRESH PRODUCTS
STORAGE
CONSUMPTION
MARKETING
COLOMBIA
CASSAVA PRODUCTS
ECONOMICS
SOUTH AMERICA
STARCH CROPS
MANIHOT ESCULENTA
PRODUCTOS FRESCOS
ALMACENAMIENTO
CONSUMO
MERCADEO
COLOMBIA
 
Description General information is presented on cassava cultivation in Colombia, trends in fresh cassava consumption, and fresh cassava conservation technology. The general objectives of creating markets for cassava packed in bags are also defined on the basis of the Barranquillan experience. The marketing approach is defined as well as the context of the proposed methodology, and component stages are explained: choice of target market, study of distribution structure, survey of consumer habits regarding use and purchase and of consumer attitudes, selection of production zones, on-farm trials, taste panels, business analysis, penetration plan, product development, publicity campaign, trial market/follow-up, and commercialization. For some stages, the experience acquired in Barranquilla is used as illustration. (CIAT)
 
Date 2016-01-18T13:31:48Z
2016-01-18T13:31:48Z
1988
 
Type Manual
 
Identifier OSTERTAG G., C. 1988. Metodologia para la creacion de mercados para yuca en bolsa con ejemplos de Barranquilla, Colombia. Centro Internacional de Agricultura Tropical (CIAT), Cali, CO. 19 p.. (Seminario)
http://hdl.handle.net/10568/69614
 
Language es
 
Publisher Centro Internacional de Agricultura Tropical (CIAT)