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Exploring the influence of differentiated nutrition information on consumers’ mental models regarding foods from edible insects: A means-end chain analysis

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Title Exploring the influence of differentiated nutrition information on consumers’ mental models regarding foods from edible insects: A means-end chain analysis
 
Creator Pambo, K.O.
Okello, J.J.
Mbeche, R.M.
Kinyuru, J.N.
 
Subject gryllidae
insects as food
nutrition
 
Description This study used a field experiment and means-end chain analysis to examine the effects of positive and perceived negative nutrition information on the households’ motivations to consume insect-based foods. It used a random sample of households drawn from rural communities in Kenya. The study found that provision of nutrition information on benefits of edible insects and perceived negative aspects of insect-based foods influences participants’ perceptions of insect-based foods and hence acceptance. We also found that tasting real products influenced the nature of mental constructs. The results provide marketers of edible insects with potential marketing messages for promotion.
 
Date 2017-11-02
2018-04-02T20:40:11Z
2018-04-02T20:40:11Z
 
Type Journal Article
 
Identifier Pambo, K.O.; Okello, J.; Mbeche, R.M.; Kinyuru, J.N. 2017. Exploring the influence of differentiated nutrition information on consumers’ mental models regarding foods from edible insects: A means-end chain analysis. Ecology of Food and Nutrition. (USA). ISSN 0367-0244. 56(6):530-551.
0367-0244
https://hdl.handle.net/10568/91983
https://doi.org/10.1080/03670244.2017.1392944
 
Language en
 
Rights Limited Access
 
Format 530-551
 
Publisher Informa UK Limited
 
Source Ecology of Food and Nutrition