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Does information on food production technology affect consumers' acceptance of biofortified foods? Evidence from a field experiment in Kenya

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Title Does information on food production technology affect consumers' acceptance of biofortified foods? Evidence from a field experiment in Kenya
 
Creator Okello, J.J.
Lagerkvist, C.J.
Muoki, P.
Heck, S.
Prain, Gordon
 
Subject sweet potatoes
food fortification
consumers
information technology
biofortification
 
Description This study used a field experiment and the means-end chain approach to examine the effect of providing information on the biofortification process on consumers' acceptance of orange-fleshed sweetpotato (OFSP). Negative, positive, and neutral information about the biofortification were verbally provided. Images were used to reinforce the verbal information. Meaning representation (mental models) of various constructs relating to OFSP was assessed. We found that the structure of mental constructs differed depending on the type of information provided and concluded that the type of information consumers receive about the biofortification process affects OFSP acceptance. Implications of the findings for policy and development practice are discussed.
 
Date 2018-07-03
2018-05-29T16:21:30Z
2018-05-29T16:21:30Z
 
Type Journal Article
 
Identifier Okello, J.J.; Lagerkvist, C.J.; Muoki, P.; Heck, S.; Prain, G. 2018. Does information on food production technology affect consumers' acceptance of biofortified foods? Evidence from a field experiment in Kenya. Journal of Agricultural and Food Information. ISSN 1049-6505. v19(3). pp. 237-254
1049-6505
https://hdl.handle.net/10568/92949
https://doi.org/10.1080/10496505.2017.1383914
 
Language en
 
Rights Limited Access
 
Format 237-254
 
Publisher Informa UK Limited
 
Source Journal of Agricultural and Food Information