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Taking Profit from the Growing Use of Mobile Phone in Benin: A Contingent Valuation Approach for Market and Quality Information Access

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Title Taking Profit from the Growing Use of Mobile Phone in Benin: A Contingent Valuation Approach for Market and Quality Information Access
 
Creator Arinloye, Ademonla A. Djalalou-Dine
 
Contributor Linnemann, Anita R.
Hagelaar, Geoffrey
Coulibalyd, Ousmane
Omta, Onno S. W. F.
 
Subject pineapple
information asymmetry
market information
 
Description An information systems-adapted Contingent Valuation survey was used to assess smallholder
farmers’ perceptions and the premium they are willing to pay (WTP) to get mobile phonebased
information on market prices and product quality to overcome the recurrent
information asymmetry issues in the chain. The investigations, consisting of an exploratory
case study in Ghana followed by a survey with 285 observations in Benin, demonstrated
that market information asymmetry indeed leads to lower prices for farmers. In Ghana,
market price alerts through mobile phone messaging allowed decreasing transaction costs
for farmers from US $2 to US $150 per transaction. In Benin, most farmers who are using
mobile phones are WTP a premium of up to US$2.5 per month to get market price and
quality information. Econometric models showed that decisive factors for the premium to
be paid include farm location, market channel, profit margin, contact with agricultural
extension services and technical support from buyers. The study suggests a multistakeholders’
platform for an efficient and sustainable mobile phone-based market
information system in agri-food chains.
 
Date 2015-04-26
2016-02-10T10:41:45Z
2016-02-10T10:41:45Z
 
Type Journal Article
 
Identifier https://mel.cgiar.org/dspace/limited
Ademonla A. Djalalou-Dine Arinloye, Anita R. Linnemann, Geoffrey Hagelaar, Ousmane Coulibalyd, Onno S. W. F. Omta. (26/4/2015). Taking Profit from the Growing Use of Mobile Phone in Benin: A Contingent Valuation Approach for Market and Quality Information Access. Information Technology for Development, 21 (1), pp. 44-66.
https://hdl.handle.net/20.500.11766/4314
Timeless limited access
 
Language en
 
Format PDF
 
Publisher Taylor & Francis (Routledge) (STM, Behavioural Science and Public Health Titles)
 
Source Information Technology for Development;21,(2013) Pagination 44-66