Record Details

Marketing Channel Selection by Smallholder Farmers

MELSpace

View Archive Info
 
 
Field Value
 
Title Marketing Channel Selection by Smallholder Farmers
 
Creator Arinloye, Ademonla A. Djalalou-Dine
 
Contributor Pascucci, Stefano
Linnemann, Anita R.
Coulibalyd, Ousmane
Hagelaar, Geoffrey
Omta, Onno S. W. F.
 
Subject supply chain
pineapple
 
Description This article aims at analyzing Beninese smallholder famers’ selection
of high value markets, such as export and processing-oriented
marketing channels, in the pineapple supply chain. Four main
marketing channels were investigated: rural, urban, and export
fresh pineapple markets and processing-oriented markets. Primary
data collected from 285 pineapple farmers through a field survey in
different locations in South Benin were used to analyze simultaneous
selection of multiple channels. A multivariate probit approach
has been used in our empirical strategy. Farmers’ characteristics,
production systems features, quality attributes, and types of marketing
context have been used as main explanatory variables. Results
indicate the Beninese pineapple farmers select market channels
with high values when they have the expertise and know-how for
coping and complying with quality issues.
 
Date 2015-10-30
2016-02-28T12:55:54Z
2016-02-28T12:55:54Z
 
Type Journal Article
 
Identifier https://mel.cgiar.org/reporting/download/hash/4KQydPQa
Ademonla A. Djalalou-Dine Arinloye, Stefano Pascucci, Anita R. Linnemann, Ousmane Coulibalyd, Geoffrey Hagelaar, Onno S. W. F. Omta. (30/10/2015). Marketing Channel Selection by Smallholder Farmers. Journal of Food Products Marketing, 4(21), pp. 337-357.
https://hdl.handle.net/20.500.11766/4560
Open access
 
Language en
 
Rights CC-BY-4.0
 
Format PDF
 
Publisher Taylor & Francis (Routledge)
 
Source Journal of Food Products Marketing;4,(2015) Pagination 337,357