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Market Segmentation Strategies for the Dissemination of New Agricultural Production Technologies: Experimental Delivery of Laser Land Levelling to Farmers in Uttar Pradesh, India

Harvard Dataverse (Africa Rice Center, Bioversity International, CCAFS, CIAT, IFPRI, IRRI and WorldFish)

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Title Market Segmentation Strategies for the Dissemination of New Agricultural Production Technologies: Experimental Delivery of Laser Land Levelling to Farmers in Uttar Pradesh, India
 
Identifier https://doi.org/10.7910/DVN/RSL6LQ
 
Creator International Food Policy Research Institute (IFPRI)
University of California, Davis
University of Georgia
 
Publisher Harvard Dataverse
 
Description This dataset contains observations from 478 households interviewed in 2011 and 2012 as part of a study titled “Market segmentation strategies for the dissemination of new agricultural production technologies in India.” The data were collected as part of a demand elicitation exercise and randomized control trial of custom-hired laser land leveling services provided to study participants. The study was conducted in the Maharajganj, Gorakhpur, and Deoria districts of eastern Uttar Pradesh, India under the auspices of the Cereal Systems Initiative for South Asia (CSISA). These three districts represent the regional spectrum of productivity in rice–wheat cropping systems. From each district, eight villages were randomly selected from a population of villages that met specific criteria set forth in the publications noted above. In addition to household data on the study participants, the dataset contains information on 926 plots cultivated by the study participants. Aside from household survey data, this study also contains data from village, social network, and monitoring surveys.
 
Subject Agricultural Sciences
Social Sciences
production technology
land levelling
market segmentation
experimentation
auctions
trial methods
trials
groundwater
technology adoption
INDIA
SOUTH ASIA
ASIA
 
Language English
 
Date 2012
 
Contributor IFPRI-KM
Spielman, David J. (International Food Policy Research Institute (IFPRI))
Lybbert, Travis J. (University of California, Davis)
Magnan, Nicholas (University of Georgia)
Bhargava, Anil K. (University of Michigan)
Gulati, Kajal (University of California, Davis)
Makhija, Simrin (International Food Policy Research Institute (IFPRI))
Singh, Vartika (International Food Policy Research Institute (IFPRI))
 
Type sample survey data (SSD)