Record Details

Digital integration to enhance market efficiency and inclusion of smallholder farmers: a proposed model for fresh fruit and vegetable supply chain

OAR@ICRISAT

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Field Value
 
Relation http://oar.icrisat.org/11718/
https://doi.org/10.22434/IFAMR2019.0165
doi:10.22434/IFAMR2019.0165
 
Title Digital integration to enhance market efficiency and inclusion of smallholder farmers: a proposed model for fresh fruit and vegetable supply chain
 
Creator Nedumaran, S
Selvaraj, A
Nandi, R
Suchiradipta, B
Jyosthnaa, P
Bose, D
 
Subject Smallholder Farmers
Vegetable and Field crops
Agricultural Marketing
Agriculture-Farming, Production, Technology, Economics
 
Description High-value agriculture in India is witnessing a transformation, specifically in fresh fruits and vegetables (FFV).
Supply chain stakeholders, mainly small and marginal farmers, receive a very minimal share in consumer
rupee due to market uncertainty, high post-harvest losses, information asymmetry, lack of processing facilities
and the erratic demand-supply situation. The current study draws from an extensive review to propose a
competitive, inclusive, sustainable and scalable supply chain model of primary processing centers connecting
farmers directly and efficiently with consumers. The proposed model will connect producers with the rest of
the supply chain and streamline the supply chain process to reduce post-harvest losses as much as possible.
The integration of a market information system will ensure transparency to help in better decision-making,
reduced intermediaries and information asymmetry for producers, as well as the systematic disposal of the
produce. The model will increase the efficiency of the FFV supply chain and has practical implications for
agribusiness management and policymakers in relation to FFV supply chain development in India.
 
Publisher WAGENINGEN ACADEMIC PUBLISHERS
 
Date 2020
 
Type Article
PeerReviewed
 
Format application/pdf
 
Language en
 
Identifier http://oar.icrisat.org/11718/1/ifamr2019.0165.pdf
Nedumaran, S and Selvaraj, A and Nandi, R and Suchiradipta, B and Jyosthnaa, P and Bose, D (2020) Digital integration to enhance market efficiency and inclusion of smallholder farmers: a proposed model for fresh fruit and vegetable supply chain. International Food and Agribusiness Management Review (TSI), 23 (3). pp. 319-337. ISSN 1559-2448