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A study on the relationship between awareness, dissemination and sharing of cultural heritage knowledge among the youth

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Title Statement A study on the relationship between awareness, dissemination and sharing of cultural heritage knowledge among the youth
 
Added Entry - Uncontrolled Name Shimray, Somipam R; Babasaheb Bhimrao Ambedkar University (A Central University)
Ramaiah, Chennupati Kodand; Department of Library and Information Science, Pondicherry University - 605014
 
Uncontrolled Index Term Library Science; Cultural Heritage
Cultural heritage; Information needs; Information dissemination; Tangkhul tribe
 
Summary, etc. Through a questionnaire survey, the study has examined the relationship between awareness, dissemination and sharing of cultural heritage knowledge among the youth of Tangkhul tribe, Manipur, state. Factor analysis for the cultural heritage information (CHI) requirements produced two factors i.e. awareness and dissemination, and factor analysis for sharing cultural heritage knowledge resulted in six factors, namely: rewards, intention to share, expected relationship, enjoy helping, self-efficacy and reciprocity. Multiple regression analysis was carried out and it was found that “intention to share” is the most vital variable affecting awareness on cultural heritage knowledge with β-value=0.152, p-value=0.031 and R-value=0.118. Similarly, the Beta coefficients of rewards (β=0.141; p-value=0.015) and self-efficacy (β=0.244; p-value=0.000) are the most significant variables affecting dissemination on cultural heritage knowledge with R-value=0.131. This study enables us to understand the most sought cultural heritage information needs i.e. awareness. Youth seek cultural heritage information to make themselves aware about their rich culture and determine factors for sharing cultural heritage knowledge.
 
Publication, Distribution, Etc. Annals of Library and Information Studies (ALIS)
2021-08-30 13:11:29
 
Electronic Location and Access application/pdf
http://op.niscair.res.in/index.php/ALIS/article/view/46890
 
Data Source Entry Annals of Library and Information Studies (ALIS); ##issue.vol## 68, ##issue.no## 3 (2021): Annals of Library and Information Studies
 
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