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Rice GIs of Kerala: Gap in Desired and Achieved Outcomes

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Title Rice GIs of Kerala: Gap in Desired and Achieved Outcomes
 
Creator A M, Radhika
Raju, Rajesh K
 
Subject Policy lag
Policy lag
Policy failure
Institutional support
Innovation
Post policy measures
The Geographical Indications of Goods (Registration & Protection) Act
Geographical Indications of Goods (Registration and Protection) Rules, 2002,
Special Agricultural Zones
Pokkali and Kaipad System
Navara rice
Jeerakasala rice
Gandhakasala rice
Palakkadan Matta rice
Vytilla varieties
Ezhome varieties
 
Description 83-91
Case studies on Geographical Indications (GIs) prove that that it is essential to include a quality assurance clause within
the legal framework of GIs, if the benefits of registration are to be accrued to the farming community. The potential positive
impact of the GI for stake holders can be initiated through a strong institutional context and well organised supply chain.
Support from governmental agencies is essential in this regard to build up effective promotional strategies to promote the
product and its intrinsic qualities across markets. The paper analyses the performance of rice GIs of Kerala, initiatives put
after the registration, the gaps between desired and achieved outcomes of the policy initiatives and the bottlenecks of the implementation of the innovation. The studies analysed recommend that revival of the producer society is essential in order to take collective decisions on defining the production limits, agreeing up on code of conduct, identifying indicators of quality, and building up strategies for marketing and consumer orientation.
 
Date 2021-09-07T10:53:12Z
2021-09-07T10:53:12Z
2021-03
 
Type Article
 
Identifier 0975-1076 (Online); 0971-7544 (Print)
http://nopr.niscair.res.in/handle/123456789/58022
 
Language en
 
Publisher CSIR-NIScPR, India
 
Source JIPR Vol.26(2) [March 2021]