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Can Images with Isolated Looped Motion or “Cinemagraphs” Improve Science Communication Design?

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Field Value
 
Title Can Images with Isolated Looped Motion or “Cinemagraphs” Improve Science Communication Design?
 
Creator KHAN, FARHAT BASIR
 
Subject Science Communication
Visual Communication
Cinemagraph
Motion Image
Communication Design
Popularisation of Science
 
Description 207-224
Science communication is not a new concept; scientists have been trying
to communicate their scientific findings and theories to the general
population for centuries. The communication meant for non-scientists is
particularly complex, considering their limited understanding of the
subject and weak grasp of certain concepts. Visual communication design
has been used in the form of infographics, photographs and illustrations
for the popularisation of science.
The use of cinemagraphs or images with isolated looped motion
could present an interesting option to communicators to convey
focused visual messages. A survey was conducted to see if a group
of students (n=120) and teachers (n=28) of a science & technology
university saw any value in the use of cinemagraphs. The
cinemagraph was deemed to be 42% more informative than the still
image by the students and 29% more informative by the teachers.
The participants also found the cinemagraphs to be more useful
and attractive than the other formats. Different kinds of motions were
defined in the cinemagraphs. participants preferred “small slow
subtle motion”, “large intermittent motion” and “dispersed localized
motion” over the still images and the videos by a wider margin.
While making cinemagraphs, picking the right subject to highlight
and using the right kind of motion can be used to improve focus and
convey messages in a more attractive and useful manner and this
could be crucial in improving science communication, especially for
the non-scientists.
 
Date 2022-01-19T09:12:35Z
2022-01-19T09:12:35Z
2021-07
 
Type Article
 
Identifier 2278-2796 (Online); 2278-2788 (Print)
http://nopr.niscair.res.in/handle/123456789/58925
 
Language en
 
Publisher NIScPR-CSIR, India
 
Source JST Vol.09(3-4) [July-Dec 2021]