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Consumer study on acceptance and willingness to pay for instant cereal products with food-to-food fortification, using affective tests and experimental auctions, in Eldoret, Kenya

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Title Consumer study on acceptance and willingness to pay for instant cereal products with food-to-food fortification, using affective tests and experimental auctions, in Eldoret, Kenya
 
Identifier https://hdl.handle.net/11529/10548790
 
Creator De Groote, Hugo
Mugalavai, Violet
Ferruzzi, Mario
Onkware, Augustino
Ayua, Emmanuel
Duodu, Kwaku G.
Ndegwa, Michael
Hamaker, Bruce R.
 
Publisher CIMMYT Research Data & Software Repository Network
 
Description In this study 220 urban consumers of Eldoret were asked i) about socioeconomic characteristics and nutritional knowledge, ii) evaluate five flours with two preparations using affective tests, iii) to provide willingness-to-pay for the five flours using with experimental auctions. The data contain a set for each of the three objectives. The first data set contains ID number and socioeconomic information of the participants, with one line per person (N = 220). The second data set contains the results of the affective tests. Five flours were used in the affected test: sifted conventional maize flour, sifted mixed (maize and sorghum flour) conventional flour, instant sifted mixed flour, instant whole mixed flour, and instant sifted mixed flour with food-to-food fortification. From each of the flours, two products were prepared: ugali (stiff porridge) or uji (liquid porridge). All participants were asked to evaluate the 5 x 2 = 10 preparations on five traits: appearance, texture in hand, aroma, texture in mouth, taste, and overall. The results are presented in one line per participant per product (220 x 5 = 1100 lines), with the results for ugali and uji in different columns. The third data set contains the WTP, elicited through an experimental auction using BDM, for the five flours. Participants were split into three information treatments: A1: WTP without information, A2: repeat WTP now with information, B: information from the start, each with 110 participants, so in total 3 treatments x 110 x 5 products = 1650 observations.
 
Subject Agricultural Sciences
Social Sciences
Africa
Kenya
Cereals
Flours
Maize
Sorghum
Food fortification
Consumers
 
Language English
 
Contributor Garza Sánchez, Enrique
 
Type Other
 
Source Consumer survey