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A Multivariate Analysis of Agricultural Electronic Trading Adoption

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Title A Multivariate Analysis of Agricultural Electronic Trading Adoption
 
Creator Chaudhary, Sanjay
Suri, P K
 
Subject Digitalization
ICT
National agriculture market
PLS-SEM
 
Description 932-939
The study addresses the knowledge gap related to the scarce literature on digitalization in India's agricultural
marketing. A field survey of five hundred National Agriculture Market users is undertaken to understand the theoretical
constructs of wholesale electronic trading adoption in a realistic backdrop of a large digital project. The Partial Least
Squares-Structural Equation Modelling (PLS-SEM) methodology is used for the statistical analysis. It demonstrates the
positive effect of variables: 'Trust', 'Cost', 'Social Influence', 'Perception-Ease of Use', 'Perception-Usefulness', and
'Facilitating Conditions' on the adoption. The study brings out a simple agricultural wholesale e-trading adoption framework.
It extends the existing theoretical knowledge base concerning technology adoption in new contexts (wholesale electronic
trading, agriculture, India). It expands the scope of the theory by adding new constructs, 'Trust' and 'Cost'. The study's
recommendations are expected to help practitioners in decision-making. It shall help practitioners of developing countries
prioritize using scarce resources to deliver the intended benefits to the farming community in terms of administrative ease,
user convenience, expanded market reach, faster cycle time,
 
Date 2022-09-06T11:45:54Z
2022-09-06T11:45:54Z
2022-09
 
Type Article
 
Identifier 0022-4456 (Print); 0975-1084 (Online)
http://nopr.niscpr.res.in/handle/123456789/60491
https://doi.org/10.56042/jsir.v81i09.59538
 
Language en
 
Publisher NIScPR-CSIR,India
 
Source JSIR Vol.81(09) [Sep 2022]