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<div><p class="1">Factors Affecting Open Innovation Performance of Korean Content Company: Focus on Alliance Strategy and Intellectual Property Management Capacity</p></div>

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Title Statement <div><p class="1">Factors Affecting Open Innovation Performance of Korean Content Company: Focus on Alliance Strategy and Intellectual Property Management Capacity</p></div>
 
Added Entry - Uncontrolled Name Kim, Eungdo ; Dept. of biomedical convergence, College of Medicine, Chungbuk National University, Cheongu 28644, Korea
Lee, Sangcheol ; Chungnam Institute for Regional Program Evaluation, 32589 Cheonan, Korea
Bae, Kheesu ; School of Business, Chungbuk National University, 28644 CheongJu, Korea
 
Uncontrolled Index Term Alliance strategy; Contents industry; Intellectual property management capacity; Open innovation
 
Summary, etc. <div><p class="1">This paper analyzes the factors affecting open innovation performance in the Korean Contents industry, with a focus on alliance strategy and intellectual property (IP) management capacity, by applying multiple regression models with data collected from 89 companies. The results showed that the technological alliance of a content company has a statistically significant impact on its innovation performance. IP management capacity also showed a positive influence on an innovation performance of content companies. This study suggests that content companies need to build up technological alliance with multiple external sources and their IP management capacity in order to maximize their open innovation performance.</p></div>
 
Publication, Distribution, Etc. Journal of Scientific & Industrial Research
2022-11-09 07:52:48
 
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http://op.niscair.res.in/index.php/JSIR/article/view/67938
 
Data Source Entry Journal of Scientific & Industrial Research; ##issue.vol## 79, ##issue.no## 1 (2020): Journal of Scientific & Industrial Research
 
Language Note en