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Prospect of Flower Vendors: A Case Study at Bhubaneswar

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Title Prospect of Flower Vendors: A Case Study at Bhubaneswar
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Creator P. Mishra
S. Mishra
 
Subject Vendors
Costumers
Vending business
 
Description Not Available
This study was designed under the ex-post-facto research approach to analyze the life style
of flower vendors at Bhubaneswar. For the purpose, 50 flower vendors were randomly selected having two
years of experience in this particular business. The major problem in this business in initial stage was lack of
adequate capital to start the business, majority of them had started the business with working capital of
Rs.1001 to Rs.2000. In case of unsold flowers, 60 per cent of vendors kept flowers for next day selling
followed by 40 per cent sold these at any cost by reducing their margin of profit. The vendors maintained good
dealings, reduced cost, maintained quality of product and followed other promotion strategies as keeping fresh
flowers, varieties of raw materials, good customer relation and affordable price, providing home delivery
service and credit sale. They felt much competition in the business. Although 84 per cent responded positively
that vending zone had helped them still the major problems they faced were to handle the customers, parking,
capital inadequacy, raw materials, water and toilet. The vendors suggested solutions with supply of water and
electricity, credit facility for capital investment, toilet facility and prohibition of parking in front of vending zone.
About 72 per cent were ambitious to expand their business and 93 per cent wanted to stay at Bhubaneswar to
continue their business. Therefore, flower vendors should be provided need based inputs to expand their
business as there is a great demand for it.
Not Available
 
Date 2018-11-09T06:48:11Z
2018-11-09T06:48:11Z
2013
 
Type Research Paper
 
Identifier Not Available
Not Available
http://krishi.icar.gov.in/jspui/handle/123456789/9910
 
Language English
 
Relation Not Available;
 
Publisher Not Available