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Constraints Faced in Mobile Based Agro-Advisory Services and Strategy for Enhancing the Effectiveness of mKRISHI ®

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Title Constraints Faced in Mobile Based Agro-Advisory Services and Strategy for Enhancing the Effectiveness of mKRISHI ®
Not Available
 
Creator Madan Singh
R. Roy Burman
 
Subject Constraints; Mobile based agro-advisory; Garrette ranking technique
 
Description Not Available
The farmer’s exposure to risk and uncertainty is often provoked by lack of information about inputs, farm management
practices or market prices and this lack of information has an adverse impact on crop production and income. The
evidences suggested that a farmer who received quality, up-to-date information and who has the ability to use that
information is able to lessen the effect of these risks. To minimize all types of risks of farmers, there are number of ICT
initiatives working in the country. However escalating large number of ICT projects in country, are unable to fill the
information gap. mKRISHI® system of disseminating messages in agriculture technology is an important extension
methodology in this ICT era. Beside its wide adaptability among the farmers, it has few limitations to meet the
information needs of all the farmers. Hence the present study was conducted in the Nasik and Kanchipuram districts
of Maharashtra and Tamil Nadu respectively where mKRISHI® is working with the objective to analyze the various
constraints in providing the extension services through the use of messages. A sample of 60 beneficiary farmers from
both the districts was selected. An open-ended questionnaire was used to obtain the perception of the farmers about
the constraints. Garrette ranking technique was used to rank the constraints. Later a structured schedule was also
used to collect information related to the constraints. Friedman test was used to identify the most severe constraints.
It was found that the most severe constraint in the functioning of mKRISHI® was Lack of update information
followed by High cost for service provided,low IT literacy and low literacy.
Not Available
 
Date 2019-02-26T09:53:06Z
2019-02-26T09:53:06Z
2015-05-01
 
Type Research Paper
 
Identifier Not Available
Not Available
http://krishi.icar.gov.in/jspui/handle/123456789/17052
 
Language English
 
Relation 15 (2), May, 2015;
 
Publisher Indian Res. J. Ext. Edu.