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Effectiveness of mKRISHI® Personalised Advisory on Water and Soil (PAWS) in dissemination of agricultural information in north-western Himalayan region

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Title Effectiveness of mKRISHI® Personalised Advisory on Water and Soil (PAWS) in dissemination of agricultural information in north-western Himalayan region
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Creator LAKHAN SINGH
RAJESH BISHNOI
BANKEY BIHARI
D M KADAM
MADAN SINGH
ANIL KUMAR MALIK
S S SHRIMALI
RAMAN JEET SINGH
 
Subject Effectiveness, ICT, mKRISHI® PAWS (Personalised Advisory on Water and Soil), Northwestern Himalayan region
 
Description Not Available
The effectiveness of an extension system referred to its ability to meet the farmer needs in providing the new
technology which suits to their conditions and results in better production. Recently the demand for information on
agricultural practices and technology among the farmers is increasing day by day but fulfilment of these demands
exclusively by public agricultural extension system is limited. To address this challenge, information communication
technology (ICT) has the immense role in supplementing the extension system. Among the ICT tools, mobile phone,
because of its affordability, accessibility, minimum skill requirement, widespread network etc., has emerged as important
tool for information and knowledge dissemination to the smallholder and marginal farmers. But it is necessary to study
how effective they are in achieving the respective objectives.The present investigation was conducted to study the
effectiveness of mKRISHI® PAWS (Personalised Advisory on Water and Soil) in Dehradun district of Uttarakhand
state. An ex-post facto research design was used for this study. Total 136 messages were sent to the respondents.
The data was collected from 240 beneficiary farmers of the north-western Himalayan region. The effectiveness of
the mKRISHI® PAWS in technology advisory and delivery services were measured by developing an effectiveness
index for the purpose. Results showed that 93.8% of farmers perceive that quality of information regarding the latest
NRM technologies in soil and water conservation was excellent and 83.75% of the farmers felt that the information
regarding the latest NRM technologies in soil and water conservation was appropriate to their condition. The study
revealed that the extension services delivered by mKRISHI® PAWS were found to be highly effective by majority
of the farmers. 34.58% farmers perceived that the mKRISHI® PAWS was very highly effective as a mean of getting
their information needs.
Not Available
 
Date 2020-06-24T05:56:37Z
2020-06-24T05:56:37Z
2018-09-07
 
Type Research Paper
 
Identifier Not Available
Not Available
http://krishi.icar.gov.in/jspui/handle/123456789/37367
 
Language English
 
Relation Not Available;
 
Publisher Not Available