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Biofortification for reducing hidden hunger: A value chain analysis of sweet potato in Odisha

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Title Biofortification for reducing hidden hunger: A value chain analysis of sweet potato in Odisha
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Creator P.Prakash,Avinash Kishore, Devesh Roy, Debdutt Behura and Sheela Immanuel
 
Subject Biofortification sweet potato
 
Description Not Available
Not AvailableNearly two billion people in the world suffer from micronutrient deficiencies, a condition commonly
known as hidden hunger. Growing and eating biofortified crops can be an effective strategy for reducing
hidden hunger. Orange-fleshed sweet potato or OFSP, released in 2007, was the one of the earliest
successfully released biofortified crop. It has helped reduce vitamin A deficiency in countries of Africa.
Odisha is the largest producer of sweet potato in India. We studied the value chain of sweet potato in
Odisha—including production, marketing and wholesale and retail trade—to assess if production and
consumption of OFSP can be encouraged in the state to reduce vitamin-A deficiency among affected
populations. We surveyed 310 farmers and consumers, 25 aggregators, 12 wholesalers and 25 aggregators
from 4 districts of Odisha and conducted semi-structured interviews with breeders and government
extension officials. Unlike Africa, sweet potato is not a staple in Odisha even among households that
grow it. It is consumed in small quantities, mainly on auspicious occasions. Farmers and consumers in
Odisha are not aware of nutritional properties of OFSP. It is not in greater demand than the regular sweet
potato and it does not fetch a higher price in the market. Therefore, only 11% farmers grow it. Generating
demand for OFSP through an awareness campaign is essential for it to be effective against vitamin-A
deficiency. .
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Date 2021-07-20T04:20:38Z
2021-07-20T04:20:38Z
2017-01-01
 
Type Journal
 
Identifier Not Available
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http://krishi.icar.gov.in/jspui/handle/123456789/48947
 
Language English
 
Relation Not Available;
 
Publisher Not Available