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Determinants of consumers’ fish purchasing behavior in Kerala using conjoint analysis

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Title Determinants of consumers’ fish purchasing behavior in Kerala using conjoint analysis
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Creator Jeyanthi, P.
Nikita Gopal
Salim, S.S.
Bastin, L.C.
John, L.C.
Thomas, K.J.
 
Subject Not Available
 
Description Not Available
Consumer preference is a subjective criteria influenced by a combination of three factors viz., marketing , psychology and senses. Consumers are the last node in the supply chain and are today increasingly aware about hygiene, safety and nutrition of food, including fish. In the present study, the determinants of consumer
preference on fish purchasing behavior were assessed using conjoint analysis in selected coastal and land locked regions in Kerala. From the study, it was found that more than 70 per cent of the fish eating respondents
consumed fresh fish on a daily basis. Based on the part-worth utilities, the relative importance of fish purchasing behavior was determined using conjoint analysis. Results revealed that, in coastal districts, the type of fish species, form, appearance, convenience and size were the determinants of consumer preference. While, the same in land locked regions were availability, form, income and appearance.
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Date 2019-11-25T07:04:18Z
2019-11-25T07:04:18Z
2017-11-21
 
Type Other
 
Identifier Jeyanthi, P.,Nikita Gopal,Salim, S.S.,Bastin, L.C.,John, L.C. and Thomas, K.J. (2017) Determinants of consumers’ fish purchasing behavior in Kerala using conjoint analysis. In: (Thomas, S.N., Rao, B.M., Madhu, V.R., Asha, K.K., Binsi, P.K., Viji, P., Sajesh, V.K. and Jha, P.N., Eds.) Fostering Innovations in Fisheries and Aquaculture: Focus on Sustainability and Safety – Book of Abstracts, 11th Indian Fisheries and Aquaculture Forum, ICAR-Central Institute of Fisheries Technology, Kochi and Asian Fisheries Society, Indian Branch, 21-24 November, 2017, Kochi, India, pp. 480.
978-81-933623-1-0
http://krishi.icar.gov.in/jspui/handle/123456789/25200
 
Language English
 
Relation Not Available;
 
Publisher ICAR-Central Institute of Fisheries Technology, Kochi and Asian Fisheries Society, Indian Branch