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Health Benefits, Quality and Safety of Fish in Kerala: Consumer Perception and Implications for Extension System

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Title Health Benefits, Quality and Safety of Fish in Kerala: Consumer Perception and Implications for Extension System
Not Available
 
Creator Rejula, K.
Sajeev, M. V.
Mohanty, A. K.
 
Subject Nutritional and health benefits
Consumer perceptions
Fish consumption
Quality
 
Description Not Available
Knowledge about consumer perceptions on health benefits, quality and safety of fish is
important for the development of targeted government interventions. The study conducted
between December 2018 and March, 2020 explored and identified differences among
consumers in Kerala, India according to their perceptions of nutritional and health benefits,
quality and safety associated with fish consumption. By adopting purposive random
sampling method,400 fish consumers from 2 coastal districts (Ernakulam and Kozhikode)
and 2 inland districts (Kottayam and Palakkad) of Kerala was surveyed. While consumers
had strong perception about the nutritional benefits of fish consumption, lower awareness
was reported on specific health benefits from eating fish. Consumers had a very strong
perception that fish quality is influenced by the mode of transport and local fish is having
better quality than the fish brought from other states. Cleanliness of market was another
concern. More than half of the consumers expressed their concern about absence of
certification system to convey the freshness of fish. Majority of the consumers were having
a medium perception about safety of fish. Significant difference was observed within
perceptional statements about safety of fish and case of underestimating significant risks
while overestimating others was also observed. Re-directing Government efforts in supply
chain management of fish and in ensuring quality and safety of fish in every stage of the
chain emerged as key concerns.
Not Available
 
Date 2021-09-24T07:54:13Z
2021-09-24T07:54:13Z
2021-07
 
Type Research Paper
 
Identifier Rejula, K., Sajeev, M. V. and Mohanty, A. K. (2021) Health Benefits, Quality and Safety of Fish in Kerala: Consumer Perception and Implications for Extension System. Indian J. Ext. Edu. 57(3): 8-11.
0537-1996 (Print) 0537-1996 (Online)
http://krishi.icar.gov.in/jspui/handle/123456789/64647
 
Language English
 
Relation Not Available;
 
Publisher Indian Society of Extension Education