Record Details


Field	Value

Title	Comparative analysis of consumer behaviour between traditional fish markets and modern retail outlets in Kolkata, West Bengal Not Available

Creator	Tenji Pem Bhutia, Vinod Kumar Yadav*, Neha Wajahat Qureshi, Nalini Ranjan Kumar, Shekhar Nath Ojha

Subject	Consumer perception, Traditional and modern fish market, consumer’s behaviour

Description	Not Available The present study was conducted in Kolkata, to examine if there is any difference in consumer behavior from traditional fish markets to modern fish markets. The survey included 300 households, 150 each from the traditional fish markets and modern retail outlets. The perception study showed that 49, 70 and 61% of the respondents perceived quality, variety and price of fish as good, plenty and reasonable, respectively in traditional fish markets, while 67, 53 and 49% of the consumers perceived quality, variety and price as average, very few and very high respectively in modern retail markets. Perception index score revealed that 82.67% had perceived traditional market as good (>0.66) in the context of quality, variety and price, while modern retail outlets are perceived poor, ( Not Available

Date	2022-06-16T06:36:05Z 2022-06-16T06:36:05Z 2019-12-21

Type	Research Paper

Identifier	Not Available Not Available http://krishi.icar.gov.in/jspui/handle/123456789/72635

Language	English

Relation	Not Available;

Publisher	Not Available

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