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Mass media interventions and technology transfer among banana growers: Experiences from Tamil nadu, India

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Title Mass media interventions and technology transfer among banana growers: Experiences from Tamil nadu, India
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Creator Ravichamy P., Nandakumar,S. and Sivabalan, K.C.
 
Subject Communication Technologies, Media technologies Dissemination of Information, behaviour pattern, Banana growers, Technological Transfer
 
Description Not Available
The world has become a global village due to the revolution happened in technology and
communication domain. In the advent of globalization, the new communication technologies have played vital
role in dissemination of information for the development of society. The mass media acts as a powerful
communication tool to disseminate technological transfer by sharing of information and helps the agricultural
farmers for more agricultural production. The objective of this study is to analyse the role of the media as a
catalyst in disseminating information, reach and awareness created by mass media, behaviour pattern of banana
growers to adopting technology transfer information in Tiruchirapalli district. The paper aims to research how
media plays an important role in spreading information and create awareness to accept and adopt various
technological methods of banana cultivation. The present investigation carried out in Tiruchirapalli district of
Tamil Nadu indicated that the progressive farmers were the most credible source of information for the Banana
growers. A quantitative analysis was employed to check the role of media and create awareness among banana
farmers. A random sample survey was conducted among banana farmers in 10 villages from the chosen four
blocks. Critical aspects of banana cultivation like soil type, planting materials, fertilizer, and irrigation practice,
number of irrigation and method of manures applications were tested through structured interview schedule.
Results of the study show that, various technological developments adopted in banana cultivation and efficient
use media for technological transfer by the banana growers were also brought out in this study
Not Available
 
Date 2017-01-04T11:35:23Z
2017-01-04T11:35:23Z
2014-08-01
 
Type Research Paper
 
Identifier 2279-0055
http://krishi.icar.gov.in/jspui/handle/123456789/1043
 
Language English
 
Relation Not Available;
 
Publisher International Association of Scientific Innovation and Research (IASIR)