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Significance of print media in the dissemination of agricultural information among banana farmers in Tamil Nadu

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Title Significance of print media in the dissemination of agricultural information among banana farmers in Tamil Nadu
Not Available
 
Creator Ravichamy P, Siva balan KC and Subramanian AR
 
Subject agricultural communication, banana cultivation, print media, newspapers and magazines
 
Description Not Available
Agricultural communication is the process to disseminate the information or content about agricultural
technologies and related knowledge among their stakeholders for the development of the Indian society.
The diffusion of knowledge depends on the use of communication channels both by the scientists and
farmers. Among the mass media, Print and electronic media found to be the most suitable for rural as
well as agricultural target audiences. Though electronic media are wide use among the farmers, print
media is still the key source for farmers to get information related to agriculture. The present study is
carried out to assess usage of print media in dissemination of agricultural information among the banana
growers in Tiruchirapalli district of Tamil Nadu. With a total sample size was 644 respondents. Nearly of
half of the respondents relied mainly on newspapers for Planting information, Plant protection, Water
source/ supply and Marketing aspects. The study found that half of the total respondents (40%
Newspapers 10% magazines) use prints media to get information on banana cultivation.
Not Available
 
Date 2020-12-26T04:32:56Z
2020-12-26T04:32:56Z
2019-12-14
 
Type Research Paper
 
Identifier Not Available
2349–8528
2321–4902
http://krishi.icar.gov.in/jspui/handle/123456789/43648
 
Language English
 
Relation Not Available;
 
Publisher Not Available