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Identifying the factors governing attitude towards the e-Agriservice among dairy farmers in Maharashtra, India

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Title Identifying the factors governing attitude towards the e-Agriservice among dairy farmers in Maharashtra, India
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Creator Sagar Kisan Wadkar, Khajan Singh , Asif Mohammad, Ravinder Malhotra, Rajiv Baliram Kale
 
Subject attitude scale, aAQUA e-Agriservice, Likert’s scaling technique, Principal Component Analysis (PCA)
 
Description Research Paper
Information and communication technology (ICT) projects have a great potential to revolutionise the information
delivery system by bridging the gap between farmers and extension personnel. aAQUA (Almost All Questions Answered) portal was launched by the Developmental Informatics Laboratory (DIL) at Indian Institute of Technology (IIT) Mumbai, Maharashtra, India in 2003 as an information providing system to deliver technology options and tailored information for the problems and queries raised by Indian dairy farmers. To measure the effectiveness of this service the attitudinal dimensions of the users of aAQUA e-Agriservice were investigated using a 22 item scale. A simple random sampling technique was used to select 120 dairy farmers from which data were collected and subjected to factor analysis to identify the underlying constructs in this research. From the attitude items, four components were extracted and named as the pessimistic, utility, technical and efficacy perspective, which influenced the development of varied level of attitudinal inclination towards the e-Agriservice. These components explained 64.40 per cent of variation in the attitude of the users towards the aAQUA e-Agriservice. This study provides a framework for technically efficient service provision that might help to reduce the pessimistic attitude of target population to adopt e-Agriservice in their farming system. The results should also be helpful for researchers, academics, ICT based service providers and policy makers to consider these perspectives while planning and implementing ICT projects.
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Date 2017-01-12T10:19:18Z
2017-01-12T10:19:18Z
2016-01-15
 
Type Research Paper
 
Identifier 9. Wadkar, S. K., Singh, K., Mohammad, A., Malhotra, R., & Kale, R. B. (2016). Identifying the factors governing attitude towards the e-Agriservice among dairy farmers in Maharashtra, India. Journal of Agriculture and Rural Development in the Tropics and Subtropics (JARTS), 117(1), 1-10.
ISSN: 2363-6033 (online)
ISSN: 1612-9830 (print)
http://krishi.icar.gov.in/jspui/handle/123456789/1374
 
Language English
 
Relation Not Available;
 
Publisher Journal of Agriculture and Rural Development in the Tropics and Subtropics