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Potential for ammonia and nitrite reducing products for shrimp farms in Andhra Pradesh

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Title Potential for ammonia and nitrite reducing products for shrimp
farms in Andhra Pradesh
Not Available
 
Creator Shyam,S Salim
Sadafule,Nakul A
 
Subject Shrimp
Ammonia
Nitrite
Awareness
Marketing strategy
 
Description Not Available
The ammonia and nitrate problems are considered to be detrimental to the sustainability of aquaculture industry in Andhra Pradesh. Thus it is important to
know about the awareness and technical knowledge about the possible symptoms, mitigating measures and quantification of losses. In addition, the
farmers are very much price responsive. The ammonia and nitrite reducing products is a growing market on account of the capital intensive nature of
shrimp farming. There exist many products in the market. It is also important to know about the different competing product, prices, technical support
provided. The market potential for the different ammonia and nitrite reducing products was done in the state of Andhra Pradesh. The data was collected
from districts; East Godavari, West Godavari and Nellore, and 180 respondents were surveyed. The study indicated that the awareness of ammonia is
very high among the group of farmers. They are also of opinion in its detrimental effect on the yield losses. Currently there exist as many 21 products in
the market. The market continues to remain as monopolistic competition with more and more entrants in the market. There exist numerous products, sale
services technical guidance, product promotion programs, incentives and credit availability to insure the brand loyalty of customer. Nevertheless there
exists a scope for new product entry into the market. With more than 45 percent of the customers showing their desire for the replacement of the product
and 73 percent of aspiring for the product with different futures and other services like consultancy farm delivery. Ammonia and nitrate problem in shrimp
farming will continue to occur and based on the effects, perception, awareness visible symptoms as expressed by the different farmers should be taken
into account. The marketing strategy of the new product entry will be based on product development; promotion taking into account of more scientific
validity. The product should be price responsive. Lastly the marketing strategy of the new product should be based on immediate and effective results.
Not Available
 
Date 2021-09-16T09:18:12Z
2021-09-16T09:18:12Z
2013
 
Type Article
 
Identifier Not Available
Not Available
http://krishi.icar.gov.in/jspui/handle/123456789/63264
 
Language English
 
Relation Not Available