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Assessment of Online Fish Marketing in Ernakulam District, Kerala

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Title Assessment of Online Fish Marketing in Ernakulam
District, Kerala
Not Available
 
Creator Shyam,S Salim
Elizabeth James,Harsha
Athira,N R
Rosey Xavier,Smitha
Shinu,A M
Meharoof,Mohammed
 
Subject Marketing
online trading firms/outlets
time
 
Description Not Available
The growth of fish production and development of fishery sector is highly dependent on an efficient
fish marketing system. Fish marketing strategies developed and evolved along with the changing
time and has now reached the digital era where the possibilities of incorporating technology in the
marketing system is being explored. Online fish marketing is the new innovative approach in the
field, trying to cater to the ever-increasing demand of high quality fresh and affordable fish among
the consumers delivered within the shortest time period. On one hand, it helps the producers get a
deserving legitimate share in the consumer's rupee and on the other hand, it safeguards consumer's
rights against excessive prices. This study is an attempt to assess the online fish trade existing in
Ernakulam district of Kerala. Seventeen firms/outlets were selected to analyse various aspects
related to the online firms including species traded, mode of sales, customer profile, storage
facilities, constraints faced etc.
Not Available
 
Date 2021-09-17T09:00:29Z
2021-09-17T09:00:29Z
2018
 
Type Article
 
Identifier Not Available
2320-7027
http://krishi.icar.gov.in/jspui/handle/123456789/64011
 
Language English
 
Relation Not Available
 
Publisher Not Available