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Analysis of Factors Affecting Social Media Utilization of Extension Agents

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Title Analysis of Factors Affecting Social Media Utilization of Extension Agents
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Creator A. Shanmuka
V. Lenin
V. Sangeetha
L. Muralikrishnan
V. Ramasubramanian
Alka Arora
 
Subject Social media
Extent of usage index
Socio personal
Job-related characteristics
 
Description Not Available
Digitalization of communication networks through social media platforms is the most important tool to increase the reach and impact of agricultural advisory services. A profound need to study the extent of usage of social media by extension agents and factors influencing its usage was felt and to analyze the extent of usage, a composite index was developed during 2021 by using seven sub-indices that had a Cronbach alpha value of 0.903. To study the extent of usage 160 extension agents through a proportionate random sampling method were selected from Andhra Pradesh where the majority of the extension agents had a medium extent of usage which accounts for 44.37 per cent. Based on the correlational analysis it is found that innovative proneness (p
Not Available
 
Date 2022-03-30T06:58:17Z
2022-03-30T06:58:17Z
2022-02-16
 
Type Research Paper
 
Identifier A. Shanmuka, V. Lenin, V. Sangeetha, L. Muralikrishnan, V. Ramasubramanian, Alka Arora (2022). Analysis of Factors Affecting Social Media Utilization of Extension Agents, Indian Journal of Extension Education, 58(2), 110-14.
0537-1996
http://krishi.icar.gov.in/jspui/handle/123456789/70899
 
Language English
 
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Publisher Not Available