Analysis of Factors Affecting Social Media Utilization of Extension Agents
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View Archive InfoField | Value | |
Title |
Analysis of Factors Affecting Social Media Utilization of Extension Agents
Not Available |
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Creator |
A. Shanmuka
V. Lenin V. Sangeetha L. Muralikrishnan V. Ramasubramanian Alka Arora |
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Subject |
Social media
Extent of usage index Socio personal Job-related characteristics |
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Description |
Not Available
Digitalization of communication networks through social media platforms is the most important tool to increase the reach and impact of agricultural advisory services. A profound need to study the extent of usage of social media by extension agents and factors influencing its usage was felt and to analyze the extent of usage, a composite index was developed during 2021 by using seven sub-indices that had a Cronbach alpha value of 0.903. To study the extent of usage 160 extension agents through a proportionate random sampling method were selected from Andhra Pradesh where the majority of the extension agents had a medium extent of usage which accounts for 44.37 per cent. Based on the correlational analysis it is found that innovative proneness (p Not Available |
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Date |
2022-03-30T06:58:17Z
2022-03-30T06:58:17Z 2022-02-16 |
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Type |
Research Paper
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Identifier |
A. Shanmuka, V. Lenin, V. Sangeetha, L. Muralikrishnan, V. Ramasubramanian, Alka Arora (2022). Analysis of Factors Affecting Social Media Utilization of Extension Agents, Indian Journal of Extension Education, 58(2), 110-14.
0537-1996 http://krishi.icar.gov.in/jspui/handle/123456789/70899 |
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Language |
English
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Relation |
Not Available;
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Publisher |
Not Available
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