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Constraint Analysis of Effective Social media Utilization Behaviour among Extension Agents in Andhra Pradesh

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Title Constraint Analysis of Effective Social media Utilization Behaviour among Extension Agents in Andhra Pradesh
Not Available
 
Creator A. Shanmuka
V. Lenin
V. Sangeetha
L. Muralikrishnan
V. Ramasubramanian
Alka Arora
 
Subject Social media
Constraints
Social
Physical
Technical
Communication constraints
 
Description Not Available
Social media and communication networks are escalating all over the world at a high rate. It is a highly
appropriate and valuable tool for extension agents to communicate with farmers and colleagues because of
its potentials. Having said that their utilization on personal and professional grounds differ, the present
study was undertaken to identify the constraints as perceived by extension agents in the access and utilization
of social media in extension services. The study was conducted in three districts of Andhra Pradesh with a
sample of 160 extension agents through a proportionate random sampling method. Significant differences
of different dimensions of constraints were compared using Kruskal-Wallis one-way ANOVA (K observed
= 9.32, df = 3, p < 0.05). Each set of constraints contains sub-categories and they were tested by using
Friedman’s two-way ANOVA. The results revealed that communication constraints were most severe (mean
value= 16.25) followed by technical and physical constraints as perceived by extension agents. Among the
communication constraints, lack of clarity regarding the exact benefits of social media (mean value=6.11) is
the major constraint followed by inappropriate and incomprehensible information (mean value=5.72). Social
constraints (mean value=2.33) are the least constraints among the given constraints. The research findings
will help to formulate appropriate strategies that will lead to increased utilization of social media among
extension agents.
Not Available
 
Date 2022-09-13T06:44:25Z
2022-09-13T06:44:25Z
2022-05-28
 
Type Research Paper
 
Identifier A. Shanmuka, V. Lenin , V. Sangeetha, L. Muralikrishnan, V. Ramasubramanian and Alka Arora,Constraint Analysis of Effective Social media Utilization Behaviour among Extension Agents in Andhra Pradesh(2022),Journal of Community Mobilization and Sustainable Development,Vol 3,pp 926-930.
Not Available
http://krishi.icar.gov.in/jspui/handle/123456789/74088
 
Language English
 
Relation Not Available;
 
Publisher Not Available