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Effectiveness of Social Media Based Agro Advisory Services in Andhra Pradesh– An Analysis

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Title Effectiveness of Social Media Based Agro Advisory Services in Andhra Pradesh– An Analysis
Not Available
 
Creator A. Shanmuka
V. Lenin
V. Sangeetha
L. Muralikrishnan
V. Ramasubramanian
Alka Arora
 
Subject Effectiveness of social media
Social media
Effectiveness of messages
Farming community
 
Description Not Available
Extension organizations are using social media and innovative content-generating approaches to reach farmers and assist them with their information needs. But to what extent are farmers using the information received by them and converting the information into practical application is the question to be answered. Hence a study to find out the effectiveness of the social media-based agro-advisory services was conducted in the IT revolutionized the state of Andhra Pradesh with a sample of 126 farmers from three districts through random sampling method. The effectiveness of social media was analyzed by developing a composite index with four sub-indicators having a Cronbach alpha of 0.8 which stated that the majority of the farmers 39.7 percent had medium effectiveness of the messages they received. The study found out that most of the farmers receive information daily and the information needs are mostly around crop health management.
The understandability of the information was good which helped in increased yields followed by the rate of adoption and increase in income of farmers. These results help to strategize the strengths of messages shared through social media and help as guidelines in new content development by extension organizations.
Not Available
 
Date 2022-10-03T06:44:55Z
2022-10-03T06:44:55Z
2022-10-01
 
Type Research Paper
 
Identifier Not Available
Not Available
http://krishi.icar.gov.in/jspui/handle/123456789/74667
 
Language English
 
Relation Not Available;
 
Publisher Society of Extension Education