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Marketing Behaviour of Vegetable Growers in Uttarakhand hills

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Title Marketing Behaviour of Vegetable Growers in Uttarakhand hills
Not Available
 
Creator Shailesh Kumar1 , M.L. Roy and Anirban Mukherjee
 
Subject Hill agriculture, Marketing constraints, Value chain, Vegetable
 
Description Not Available
Vegetable production has great economic importance in hills of Uttarakhand. For deriving optimum return from the production, marketing of green vegetables is very crucial. A study was conducted in Almora and Nainital districts of Uttarahand to find out marketing behaviour of the vegetable growers and constraints in marketing of vegetable produce. Results revealed that distant mandi was a major choice for sale of the produce. Majority of farmers sold their full produce by using private mode of transportation. They followed grading and standardization and spent more than six hours in a week for farm related activities. Relatives/friends and vegetable merchants were major sources of market preference. The major marketing constraints were higher commission rate of middlemen, fluctuating market rate, non-availability of nearby market, high transportation charges and high cost of packaging material. The solution lies in creation of horticulture based self-help group at village level, organization of weekly Hat, strict compliance of rules and regulation of regulated market, guidance on market avenues from time to time to the vegetable growers.
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Date 2021-08-23T06:53:11Z
2021-08-23T06:53:11Z
2018-01-01
 
Type Research Paper
 
Identifier Kumar S., Roy M.L. and Mukherjee A (2018 ) Marketing Behaviour of Vegetable Growers in Uttarakhand hills. Journal of Community Mobilization and Sustainable Development. 13(1): 68-74
Print ISSN 2230 – 9047 Online ISSN 2231 – 6736
http://krishi.icar.gov.in/jspui/handle/123456789/59133
 
Language English
 
Relation Not Available;
 
Publisher Society for Community Mobilization for Sustainable Development, Division of Agricultural Extension, IARI, New Delhi-110012