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Rural Farmers and ICT based extension - Farmer's Response and Preferences of ICT based Extension

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Title Rural Farmers and ICT based extension - Farmer's Response and Preferences of ICT based Extension
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Creator Shamna A., Chakraborty Asim Kumar, Kumar S. Jha S. K.
 
Subject ICT, advisory
 
Description Not Available
Information communication technology creates an efficient and effective enabling environment for farmers to access latest technologies. ICAR- Central research instrtute on jute and allied fibres initiated ICT based extension services to farmers through Expert systems, Mobile advisory through text and voice SMS, Video films, Short demonstration programmes through Doordarshan etc. The attitude of farmers towards ICT based extension services was measured which showed more than one third (36.92%) of the farmers had favorable attitude towards ICT tools followed by 30.76 per cent had least favorable and 32.3 per cent had most favorable attitude. Age and experience in farming had a negative and significant relationship with attitude of farmers towards ICT basedextension whereas education, innovation proneness, social participation, economic motivation and mass media exposure had a positive and significant relationship. Farmers preference on different methods of extension contact shm,ved that the farmers had a hlgh preference on communication through mobile phone as voice message, s followed by direct contact and television. The barriers for ICT based extension as reported by the farmers were low computer l eracy (96 .92%) followed by lack of training availabil ity to learn about ICT (95.38%)
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Date 2021-08-24T08:52:26Z
2021-08-24T08:52:26Z
1001-01-01
 
Type Research Paper
 
Identifier Not Available
Not Available
http://krishi.icar.gov.in/jspui/handle/123456789/60300
 
Language English
 
Relation Not Available;
 
Publisher Journal of Community Mobilization and Sustainable Development