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Price Behaviour, Marketing Channels and Efficiency of Marine Fish Marketing in Ramanathapuram District of Tamil Nadu

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Relation http://eprints.cmfri.org.in/16454/
http://www.isee.org.in/uploadpaper/57,July%20-%20September,24.pdf
DOI: 10.5958/2454-552X.2021.00114.6
 
Title Price Behaviour, Marketing Channels and Efficiency of Marine
Fish Marketing in Ramanathapuram District of Tamil Nadu
 
Creator Johnson, B
Narayanakumar, R
Shyam, S Salim
Swathi Lekshmi, P S
 
Subject Socio Economics and Extension
Fish Marketing
Fisheries Extension
 
Description Marketing plays a key role in the development of marine fisheries sector of the country. A study on price behaviour,
marketing channels and efficiency of marine fish marketing in Ramanathapuram district of Tamil Nadu was conducted.
Ramanathapuram district was selected since its contribution is maximum (2.11 lakh tonnes) 27.3 per cent of total marine fish
production in Tamil Nadu (CMFRI, 2019). The study found that the high value fishes like silver pomfret, seer fishes and
shrimp had the highest marketing efficiency and maximum percentage share of fishermen in the consumers rupee. The
extent of marketing margins for fishes like silver bellies, rays and goatfishes is higher. The study also suggested that
involvement of too many intermediaries needs to be regularized for achieving an efficient fish marketing system.
 
Publisher Indian Society of Extension Education
 
Date 2021
 
Type Article
PeerReviewed
 
Format text
 
Language en
 
Identifier http://eprints.cmfri.org.in/16454/1/IJEE_2021_Johnson%20B.pdf
Johnson, B and Narayanakumar, R and Shyam, S Salim and Swathi Lekshmi, P S (2021) Price Behaviour, Marketing Channels and Efficiency of Marine Fish Marketing in Ramanathapuram District of Tamil Nadu. Indian Journal of Extension Education, 57 (3). pp. 137-141.