Record Details

E- Marketing Intervention in Indian Fisheries Sector: Development of integrated fish market and price information systems (FMPIS) for Indian fisheries sector

CMFRI Repository

View Archive Info
 
 
Field Value
 
Relation http://eprints.cmfri.org.in/15438/
 
Title E- Marketing Intervention in Indian Fisheries Sector:
Development of integrated fish market and price information systems (FMPIS) for Indian fisheries sector
 
Creator Shyam, S Salim
Athira, N R
Stanley, Lowrane
 
Subject Socio Economics and Extension
Fish Marketing
Fisheries Economics
Fisheries Extension
 
Description Fisheries sector of India plays an immense role in the growth of national economy and has shown an
impressive growth when compared to other food producing sectors in the country. The sector focuses
economic paradigms such as improving fish production efficiency, improving fishermen welfare,
ensuring equity, augmenting export and trade, generating employment and ensuring food security.
India, being the second largest producer of fish in the world, contributes about 6.5 per cent of the
global fish production. The demand for fish and fish products is on the rise and being sought as a
preferred alternative to other animal protein, owing to its taste, preference and proven health benefits.
However the domestic fish marketing is grappled with numerous bottlenecks at the production,
distribution and consumption centres. The inelastic supply, distress sale, seasonality of landings,
fluctuation of prices, huge amount of by catch/discards, inefficient marketing systems, latent markets,
distress sales due to the geographical differentiation of the production and consumption
centre, indebtedness to the middlemen (traders) , lack of institutional and policy support, inadequate
cold chain facilities, lack of value addition, poor marketing infrastructure, improper fish handling,
seasonal variations in demand and supply, unhygienic handling and poor quality control, unethical
trade practices and highly localized preferences. The consumers’ perspectives also includes huge
concern about the unhygienic handling and practices in the market and thus are reluctant to buy the
fishes, thereby leading to a situation where the retailers and vendors do sizeable business in the
domestic fish marketing channel with huge price spread. This translates to an unhealthy market. The
geographical separation of the fish between the production and consumption centres coupled with
quality constraints etc. and all these necessitates the need for developing e- marketing interventions in
the fish distribution across the sector.
The proposed project was conceptualised by aiming at developing a fish market and price
information system (FMPIS) by making a good profile for the spatial structure of Indian fish markets,
assessing the commodity fish supply chains specific to regions and developing an integrated fish
market grid system facilitating decision support on markets and prices. The study provided inputs on
market conduct and performance at the production, distribution and consumption centres across the
state. The different constituents on the supply chain specific to species/regions were assessed and
enable in identifying commodities specific supply chain, leading to an efficient marketing system,
that is expected to provide the fishers in finding the best target market, marketers in determining
arrivals/ disposal and consumers in making rational decision.
 
Publisher ICAR-Central Marine Fisheries Research Institute
 
Date 2021
 
Type Monograph
PeerReviewed
 
Format text
 
Language en
 
Identifier http://eprints.cmfri.org.in/15438/1/E-%20Marketing%20Intervention%20in%20Indian%20Fisheries%20Sector_Technical%20Report_2021_Shyam%20S%20Salim.pdf
Shyam, S Salim and Athira, N R and Stanley, Lowrane (2021) E- Marketing Intervention in Indian Fisheries Sector: Development of integrated fish market and price information systems (FMPIS) for Indian fisheries sector. Technical Report. ICAR-Central Marine Fisheries Research Institute, Kochi.