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How to make a smartphone-based app for agricultural advice attractive: Insights from a choice experiment in Mexico

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Title How to make a smartphone-based app for agricultural advice attractive: Insights from a choice experiment in Mexico
 
Creator Molina-Maturano, Janet
Verhulst, Nele
Tur-Cardona, Juan
Güereña, David T.
Gardeazábal, Andrea
Govaerts, Bram
De Steur, Hans
Speelman, Stijn
 
Subject smallholders
computer applications
agricultural innovation systems
experimentation
 
Description Mobile phone apps can be a cost-effective way to provide decision support to farmers, and they can support the collection of agricultural data. The digitisation of agricultural systems, and the efforts to close the digital divide and to include smallholders, make data ownership and privacy issues more relevant than ever before. In Central and South American countries, smallholders’ preferences regarding data licenses and sharing have largely been ignored, and little attention has been paid to the potential of nonfinancial incentives to increase the uptake of digital solutions and participation by farmers. To investigate incentives for smallholder farmers to potentially use an agricultural advisory app in which they share their data, a Discrete Choice Experiment was designed. Based on a survey of 392 farmers in Mexico, preferences for attributes related to its usage were revealed using a conditional logit (CL) model. To explore heterogeneity, groups and profiles were explored through a latent class (LC) model. The CL model results revealed, for example, farmers’ positive preference to receive support at first use and access to training, while negative preference was found for sharing data with private actors. The LC identified three classes which differ in their preference for attributes such as the degree of data sharing. Furthermore, for example, a farmer’s connectedness to an innovation hub was found to be one of the significant variables in the class membership function. The main contribution of the study is that it shows the importance of nonfinancial incentives and the influence of data sharing on farmer preferences.
 
Date 2022-03-12
2023-01-14T12:50:05Z
2023-01-14T12:50:05Z
 
Type Journal Article
 
Identifier Molina-Maturano, J., Verhulst, N., Tur-Cardona, J., Güerena, D. T., Gardeazábal-Monsalve, A., Govaerts, B., De Steur, H. and Speelman, S. 2022. How to make a smartphone-based app for agri-cultural advice attractive: Insights from a choice experiment in Mexico. Agronomy 12(3):691. https://hdl.handle.net/10883/22036
2073-4395
https://hdl.handle.net/10568/127110
https://hdl.handle.net/10883/22036
https://doi.org/10.3390/agronomy12030691
 
Language en
 
Rights CC-BY-4.0
Open Access
 
Format application/pdf
 
Source Agronomy