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Consumer preferences and socioeconomic factors decided on plantain and plantain-based products in the central region of Cameroon and Oyo state, Nigeria

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Title Consumer preferences and socioeconomic factors decided on plantain and plantain-based products in the central region of Cameroon and Oyo state, Nigeria
 
Creator Udomkun, P.
Masso, C.
Swennen, Rony L.
Innawong, B.
Fotso Kuate, A.
Alakonya, A.
Lienou, J.
Ibitoye, D.O.
Vanlauwe, Bernard
 
Subject bananas
plantains
consumer behaviour
processed products
quality
willingness to purchase
 
Description Plantain is a key staple food in Central and West Africa, but there is limited understanding of its market in Africa. In addition, the cooking methods for enhancing the nutritional value, consumer preference, and willingness to pay for plantain and plantain-based products are not well understood. The knowledge gaps in the market and consumer dimension of the food chain need to be known to increase plantain utilization and guide breeding efforts. This research contributes by examining the cooking methods, consumer preference, and willingness to pay for plantain and plantain-based products in Cameroon and Nigeria. A household survey sample of 454 Cameroonian consumers in four divisions of Central Region and 418 Nigerian consumers in seven government areas of Oyo State in southwest Nigeria was the basis for the analysis. The results showed some levels of similarity and difference in the consumption and cooking of boiled, roasted, and fried plantain in both countries. The trend in consumption of all plantain-based products was constant in Cameroon but increased in Nigeria. The most important factor influencing Cameroonian consumers’ choice of plantain and its products was taste, while the nutrition trait influenced Nigerian consumers. Both Cameroonian and Nigerian consumers considered packaging, location of produce, and size and quantity as the least important factors. In addition, socioeconomic characteristics were significant determinants of consumers’ choices to consume plantain and its products. Gender significantly influenced (p < 0.05) taste, while nutrition was significantly driven (p < 0.05) by education and annual income. Household size played a significant role (p < 0.05) in consumers’ choices when the price was considered. These findings serve as a guideline to improve existing products to match the needs of consumers in each country and develop products for different consumer segments and potentially increase production.
 
Date 2021
2021-09-27T12:40:25Z
2021-09-27T12:40:25Z
 
Type Journal Article
 
Identifier Udomkun, P., Masso, C., Swennen, R., Innawong, B., Fotso Kuate, A., Alakonya, A., ... & Vanlauwe, B. (2021). Consumer preferences and socioeconomic factors decided on plantain and plantain-based products in the central region of Cameroon and Oyo state, Nigeria. Foods, 10(8), 1955: 1-18.
2304-8158
https://hdl.handle.net/10568/115172
https://doi.org/10.3390/foods10081955
BIOTECH & PLANT BREEDING
NATURAL RESOURCE MANAGEMENT
NUTRITION & HUMAN HEALTH
PLANT PRODUCTION & HEALTH
 
Language en
 
Rights CC-BY-4.0
Open Access
 
Format 1-18
application/pdf
 
Publisher MDPI AG
 
Source Foods