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Rooting Forest Landscape Restoration in Consumer Markets—A Review of Existing Marketing-Based Funding Initiatives

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Title Rooting Forest Landscape Restoration in Consumer Markets—A Review of Existing Marketing-Based Funding Initiatives
 
Creator Bosshard, E.
Jensen, M.
Löfqvist, S.
Kettle, Christopher J.
 
Subject ecological restoration
finance
agroforestry
forest rehabilitation
natural regeneration
 
Description Forest landscape restoration (FLR) is globally important to mitigate a wide range of social and environmental problems driven by landscape degradation and deforestation. Despite widespread recognition of the urgent need to restore biodiversity and ecological functioning across many forest landscapes, there is an apparent mismatch between political commitments and direct actions on the ground. Global markets and consumption patterns remain prominent drivers of land degradation. Alternatively, market forces could be transformed to have net positive rather than negative influence on land use change, offering innovative pathways to incentivise and finance FLR. Understanding current market mechanisms that finance FLR is essential for establishing best practices and effective policy. We reviewed 40 eco-marketing initiatives to provide an overview of the types of organizations involved in funding of FLR, and how they finance and enable FLR interventions. We identified three groups of initiatives: for-profit business, certified social enterprise, and non-profit organization. In total, 36 out of the reviewed initiatives collaborated with enabler-organizations to implement FLR activities. All initiatives promoted active tree planting, primarily in regenerative agroforestry systems. Only six analyzed initiatives included natural regeneration as a type of FLR intervention. This suggests that eco-marketing initiatives primarily focus on funding tree planting initiatives, possibly because tree planting is the easiest message to communicate to consumers. Strong safeguards and governance of FLR projects are necessary to ensure that tree planting projects do not overshadow other FLR interventions in areas where other approaches have more significant ecological, environmental, and social benefits.
 
Date 2021-01-05
2021-03-23T03:43:03Z
2021-03-23T03:43:03Z
 
Type Journal Article
 
Identifier Bosshard, E, Jansen, M, Löfqvist, S., Kettle, C.J. (2021) Rooting Forest Landscape Restoration in Consumer Markets—A Review of Existing Marketing-Based Funding Initiatives. Frontiers in Forersts and Global Change, 3:589982. https://doi.org/10.3389/ffgc.2020.589982
2624-893X
https://hdl.handle.net/10568/113080
https://www.cifor.org/library/7949
https://doi.org/10.3389/ffgc.2020.589982
 
Language en
 
Rights CC-BY-4.0
Open Access
 
Format 589982
 
Publisher Frontiers Media SA
 
Source Frontiers in Forests and Global Change