ICAR Research Data Repository for Knowledge Management
Agribusiness diversification into digitalisation: a marketing risk or a strategy for survival?
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View Archive Info| Field | Value | |
| Title |
Agribusiness diversification into digitalisation: a marketing risk or a strategy for survival?
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| Creator |
Chaham, Hamza R.
Bosire, Brian Ricau, Pierre |
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| Description |
African agribusiness start-ups are developing business models that deliver multiple tech-driven solutions to address the varying needs of smallholder farmers. Whilst this can be key for the financial sustainability of new businesses, according to agri-ent
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| Date |
2019-05
2019-06-12T11:59:21Z 2019-06-12T11:59:21Z |
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| Type |
Magazine Article
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| Identifier |
Chaham, Hamza R., Bosire, Brian, and Ricau, Pierre. 2019. Agribusiness diversification into digitalisation: a marketing risk or a strategy for survival?. ICT Update (91): 8
https://hdl.handle.net/10568/101523 |
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| Language |
en
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| Relation |
https://hdl.handle.net/10568/101470
ICT Update |
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| Rights |
CC-BY-NC-SA
Open Access |
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| Format |
application/pdf
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| Publisher |
Technical Centre for Agricultural and Rural Cooperation
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| Source |
ICT Update
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