ICAR Research Data Repository for Knowledge Management
Agricultural marketing platforms must demonstrate value to end users
CGSpace
View Archive Info| Field | Value | |
| Title |
Agricultural marketing platforms must demonstrate value to end users
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| Creator |
Rutto, Samwel
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| Description |
For online agricultural trading platforms to be scaled and sustained, they need to overcome an array of challenges relating to system design, revenue traction and uptake. Here, Samwel Rutto, regional manager for structured trading systems at the Eastern Africa Grain Council (EAGC), highlights the common pitfalls and key considerations for agribusiness when trying to grow their online client base.
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| Date |
2019-05
2019-06-12T11:59:21Z 2019-06-12T11:59:21Z |
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| Type |
Magazine Article
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| Identifier |
Rutto, Samwel. 2019. Agricultural marketing platforms must demonstrate value to end users. ICT Update (91): 10-11
https://hdl.handle.net/10568/101524 |
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| Language |
en
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| Relation |
https://hdl.handle.net/10568/101470
ICT Update |
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| Rights |
CC-BY-NC-SA
Open Access |
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| Format |
application/pdf
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| Publisher |
Technical Centre for Agricultural and Rural Cooperation
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| Source |
ICT Update
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