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Public Perception of Folk Media and its Importance in the Dissemination of Science

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Title Public Perception of Folk Media and its Importance in the Dissemination of Science
 
Creator ANWAR, MD KHALID
LAKSHMI, SUKURU PREETI
BARMAN, PARAMANANDA
 
Subject Folk media
Science Communication
Folk Art
Folk Music
 
Description 67-77
Science communication aims to connect the general public with
scientific research by enhancing their awareness, interest and
understanding of science. Folk media can play a significant role in
low-resource settings that require more cost-effective measures
to communicate effectively. The major objectives of this
preliminary study were to study and document the role
of folk media in the dissemination of science and to understand
the public perception of the role of folk media in science
communication based on an online survey. Data for this study was
collected from literature survey of published research papers and
other relevant documents including grey literature and online
news articles, and an online survey that assessed people’s
opinions on using folk media for science communication was
conducted. The questions for the survey were based on the
importance of folk media for science communication and types of
folk media. The findings from the preliminary review of literature,
news articles and public survey in this study indicated that folk
media can be effectively used for science communication among
the rural and deprived sections of society but it can also be useful
in a modern context and to enhance engagement with science in
urban areas. The survey participants agreed that folk media is
important for science communicators and to counteract
misinformation and superstition
 
Date 2023-06-16T11:38:36Z
2023-06-16T11:38:36Z
2023-06
 
Type Article
 
Identifier 2278-2796 (Online); 2278-2788 (Print)
http://nopr.niscpr.res.in/handle/123456789/62041
https://doi.org/10.56042/jst.v11i2.1081
 
Language en
 
Publisher NIScPR-CSIR,India
 
Source JST Vol.11(02) [2023]