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Print media effective medium of science communication

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Title Print media effective medium of science communication
 
Creator Jain, Tarun Kumar
Choudhary, Shobhna
Kumar, Pamposh
 
Description 45-51
Science communication is an important discipline of science. This is the perfect medium to communicate science to the masses. With the help
of this method people can understand science deeply and apply it in their real life. With the help of scientific temper people can be logical in their
life. Science is a part of our daily life. From the first rays of the sun in the morning to the twinkling of stars at night, everything is science. But for
people to understand it, it should be reached in easy and understandable language are very important. Annie Roe, an American psychologist says
that 'nothing in science is of value if it is not communicated'. There are many ways of science communication like print, radio, TV, social media
etc. Print medium is the most effective and powerful way of communication because it is the oldest medium of communication and its reach and
influence to the masses is very much. Common man are connected through it since it forms a huge readership.
There are many ways of print media through which science can be communicated, such as newspapers, magazines, books, etc. Newspapers
are playing an important role in the society because the frequency of Newspapers are more than the magazines. The newspaper has a better
reach in the readers at the local level, as it covers the news of the particular society. People feel an attachment with the Newspapers due to local
coverage. The reach of printed stories can be limitless and their impact is significant. Vaigyanik Drishtikon is India's first and only Science
Newspaper. Vaigyanik Drishtikon is developing scientific temper in the public. The title of the science newspaper Vaigyanik Drishtikon has been
opted as this newspaper has started around two decades ago with the spirit of developing scientific temper in the society. This newspaper covers
the details about the latest and on-going research in almost all branches of science are being published. Along with this, the life stories of great
Indian scientists are also being published. Scientific fraternity felt overwhelmed to realize the spirit behind this very challenging journey of
bringing out a newspaper on science, technology and innovation including scientific temper that are generally neglected in mass media.
Vaigyanik Drishtikon is playing an important role in creating scientific awareness in the society. The content published in it improves the
scientific knowledge of the people and also helps them to clear many preferences and doubts. The news and articles published in this newspaper
have often created lively discussions in the society. The team Vaigyanik Drishtikon is influenced by the article 51A (h) of the Constitution of
India. This newspaper is very different from other routine newspapers published in the country because it is based only on science. Before
publishing any content, it is extensively researched and discussed by the editorial team if it is useful to the public it is selected for publication.
When necessary, experts' opinion is also taken. That's why this newspaper is improving the scientific temper of the new generation. For all these
reasons, once the former President of India, Dr APJ Abdul Kalam called it a 'knowledge paper'. Science in India is constantly improving and
developing with new achievements. The mission of this newspaper is to disseminate the increasing scientific knowledge and information and all
achievements to the common citizens in a very simple and understandable manner, so that even the people living at the fringes of the society can
improve their standard of living.
 
Date 2023-06-30T10:52:30Z
2023-06-30T10:52:30Z
2023-06
 
Type Article
 
Identifier 0975-2412 (Online); 0971-7706 (Print)
http://nopr.niscpr.res.in/handle/123456789/62229
https://doi.org/10.56042/bvaap.v31i1.2728
 
Language en
 
Publisher NIScPR-CSIR, India
 
Source BVAAP Vol.31(1) [June 2023]