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Replication Data for: Can Higher Prices Stimulate Product Use? Evidence from a Field Experiment in Zambia

Harvard Dataverse (Africa Rice Center, Bioversity International, CCAFS, CIAT, IFPRI, IRRI and WorldFish)

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Title Replication Data for: Can Higher Prices Stimulate Product Use? Evidence from a Field Experiment in Zambia
 
Identifier https://doi.org/10.7910/DVN/7VB98T
 
Creator Ashraf, Nava
Berry, James
Shapiro, Jesse M.
 
Publisher Harvard Dataverse
 
Description The controversy over how much to charge for health products in the developing world rests, in part, on whether higher prices can increase use, either by targeting distribution to high-use households (a screening effect), or by stimulating use psychologically through a sunk-cost effect. We develop a methodology for separating these two effects. We implement the methodology in a field experiment in Zambia using door-to-door marketing of a home water purification solution. We find evidence of economically important screening effects. By contrast, we find no consistent evidence of sunk-cost effects.
 
Subject Social Sciences
 
Contributor Parrado, Andres