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Replication Data for: Parties as Disciplinarians: Charisma and Commitment Problems in Programmatic Campaigning

Harvard Dataverse (Africa Rice Center, Bioversity International, CCAFS, CIAT, IFPRI, IRRI and WorldFish)

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Title Replication Data for: Parties as Disciplinarians: Charisma and Commitment Problems in Programmatic Campaigning
 
Identifier https://doi.org/10.7910/DVN/AWSQTW
 
Creator Hollyer, James R.
Klašnja, Marko
Titiunik, Rocío
 
Publisher Harvard Dataverse
 
Description We study how parties balance the benefits of disciplined programmatic campaigning with the electoral appeal of charismatic, but potentially less faithful candidates. We incorporate the well-known collective action problem arising from candidates' inability to fully internalize the fruits of programmatic brand-building. While parties may strategically use promotions to overcome this problem, we show that when highly charismatic candidates bring strong electoral rewards, the party may be unable to commit to promoting based on programmatic effort over charisma. We further demonstrate how electoral volatility and parties' in-group loyalties shape their ability to achieve such credible commitment. Volatility increases the focus on candidate charisma and decreases programmatic campaigning, but only among parties with weak group attachments. Parties with loyal partisans place emphasis on both candidate charisma and programmatic messaging. Empirical analyses of cross-national data and quantitative and qualitative case studies in Brazil, Austria and Spain are consistent with our predictions.
 
Subject Social Sciences
Party discipline
Commitment
Charisma
 
Contributor Titiunik, Rocío
 
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