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Infectious ideas: modelling the diffusion of ideas across social networks

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Title Infectious ideas: modelling the diffusion of ideas across social networks
 
Creator Haggith, M.
Prabhu, Ravi
Colfer, C.J.P.
Ritchie, B.
Thomson, A.
Mudavanhu, H.
 
Subject social interaction
networking
models
forest management
extension
 
Description Will the practice of collecting wild honey wearing no clothes become a widespread practice in Zimbabwe? Or will beekeeping take over as the main way that people acquire honey? Both practices impact on forest resources; how can the foresters influence the uptake of these ideas?. This paper describes an exploratory modelling study investigating how social network patterns affect the way ideas spread around communities. It concludes that increasing the density of social networks increases the spread of successful ideas whilst speeding the loss of ideas with no competitive advantage. Some different kinds of competitive advantage are explored in the context of forest management and rural extension.
 
Date 2003
2012-06-04T09:08:45Z
2012-06-04T09:08:45Z
 
Type Journal Article
 
Identifier Haggith, M., Prabhu, R., Colfer, C.J.P., Ritchie, B., Thomson, A., Mudavanhu, H. 2003. Infectious ideas: modelling the diffusion of ideas across social networks . Small-scale Forest Economics, Management and Policy 2 (2 (special issue)) :225-239.
https://hdl.handle.net/10568/18737
https://www.cifor.org/knowledge/publication/1263
 
Language en
 
Format p. 225-239
 
Source Small-scale Forest Economics, Management and Policy