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Farmers’ heterogeneous preferences for traits of improved varieties: Informing demand-oriented crop breeding in Tanzania

OAR@ICRISAT

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Relation http://oar.icrisat.org/12182/
https://www.cambridge.org/core/journals/experimental-agriculture/article/farmers-heterogeneous-preferences-for-traits-of-improved-varieties-informing-demandoriented-crop-breeding-in-tanzania/C6918FC51907490018FA130B8AE8B2CD
https://doi.org/10.1017/S0014479723000169
 
Title Farmers’ heterogeneous preferences for traits of improved varieties: Informing demand-oriented crop breeding in Tanzania
 
Creator Regassa, M D
Miriti, P K
Melesse, M B
 
Subject Plant Breeding
Tanzania
Groundnut
 
Description Understanding farmers’ preferences and willingness to pay for different traits is critical for demand-driven varietal development and designing targeted strategies that stimulate adoption of varieties by farmers. This study uses choice experiment data from a random sample of 1299 Tanzanian farmers to analyze their preferences for traits of groundnut varieties, investigate trade-offs involved in valuation of attributes, and explore heterogeneity in preferences. Results reveal that farmers have strong preferences for groundnut varieties that are high yielding, tolerant to environmental stresses, early-maturing, red-colored, and
fetching high sale prices in grain markets. Farmers are willing to pay the highest premium for high-yielding
attributes, closely followed by the tolerance trait. Further, a latent class analysis identifies four distinct
classes of farmers, confirming considerable heterogeneity in farmers’ preferences for various groundnut traits. A specific distinction is notable between preferences of consumption-oriented and market-oriented farmer classes. Our results have important implications for demand-driven variety development and targeted dissemination of improved varieties.
 
Publisher Cambridge University Press
 
Date 2023-09-13
 
Type Article
PeerReviewed
 
Format application/pdf
 
Language en
 
Rights cc_attribution
 
Identifier http://oar.icrisat.org/12182/1/Experimental%20Agriculture_59_1%E2%80%9319_2023.pdf
Regassa, M D and Miriti, P K and Melesse, M B (2023) Farmers’ heterogeneous preferences for traits of improved varieties: Informing demand-oriented crop breeding in Tanzania. Experimental Agriculture, 59. 01-19. ISSN 1469-4441