ICAR Research Data Repository for Knowledge Management
From fleece to screens: Revolutionizing sheep and goat marketing in the digital age
CGSpace
View Archive Info| Field | Value | |
| Title |
From fleece to screens: Revolutionizing sheep and goat marketing in the digital age
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| Creator |
Gashaw, Tsehay
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| Subject |
sheep
goats markets small ruminants digital agriculture |
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| Description |
Recognizing the transformative potential of digital marketing, a partnership was formed between the CGIAR Initiative on Sustainable Animal Productivity or SAPLING, the Accelerating the Impact of CGIAR Climate Research for Africa (AICCRA) project and YAZERBER, a private sector entity dedicated to the production, branding, marketing, and distribution of livestock farm products and services. YAZERBER played a crucial role in developing digital marketing.
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| Date |
2023-11-14
2023-11-17T12:32:48Z 2023-11-17T12:32:48Z |
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| Type |
Blog Post
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| Identifier |
Gashaw, T. 2023. From fleece to screens: Revolutionizing sheep and goat marketing in the digital age. Blog Post. Montpellier, France: CGIAR System Organization.
https://hdl.handle.net/10568/134548 https://www.cgiar.org/news-events/news/from-fleece-to-screens-revolutionizing-sheep-and-goat-marketing-in-the-digital-age/ |
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| Language |
en
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| Rights |
CC-BY-4.0
Open Access |
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| Format |
application/pdf
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| Publisher |
CGIAR System Organization
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