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Dai, Wertenbroch and Brendl (2008) tested whether “people use the value of a class of stimuli heuristically to infer the frequency of the stimuli, they will assess more valuable stimulus classes as being less frequent even when value is not diagnostic of frequency” (p. 18). That is, if one thinks object A is more valuable than object B, it is likely he or she will say, “Object A is rarer/harder to find than object B.” In this report, I discuss this effect from both theoretical and statistical perspectives, as I failed to replicate their work. For the flow of the discussion, I will start with the statistical contribution of this replicated work.
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ICAR Research Data Repository for Knowledge Management